Managerial economics applies economic theory and methods to business and administrative decision making. Managerial economics prescribes rules for improving
managerial decisions. Managerial economics also helps managers recognize how economic forces affect organizations and describes the economic consequences of managerial behavior. It links traditional economics with the decision sciences to develop
vital tools for managerial decision making. This process is illustrated in Figure 1.1.
Managerial economics identifies ways to efficiently achieve goals. For example,
suppose a small business seeks rapid growth to reach a size that permits efficient use
of national media advertising. Managerial economics can be used to identify pricing
and production strategies to help meet this short-run objective quickly and effectively.